Product Walkthroughs • Magoosh

A collection of product explainer videos for Magoosh, online standardized test prep for the GRE, GMAT, and SAT exams.

ROLE
Producer, Director, Writer, Voice-over

PROBLEM
A survey of visitors to the Magoosh website revealed that they were unclear on the products being offered.

APPROACH
I designed these videos to show the Magoosh SAT, GMAT, and GRE products and demonstrate their value. Additionally, I wanted to introduce viewers to Magoosh's brand tone—a warm, approachable voice designed to appeal to and support stressed-out studiers—given that it’s a strong differentiator in the test prep market.

To accommodate timeline and budget, I opted to work with an animation contractor. I devised the concept and visuals for each video, and provided detailed creative briefs and storyboards to guide the production process. I also recorded voiceover in-house, with myself as the voice talent. 

RESULTS
When re-surveyed after the launch of these videos, site visitors reported a greater understanding of Magoosh’s products.