Twitch Video Ad • Magoosh

Video ad for Magoosh, online standardized test prep for the SAT.

ROLE
Producer, Director, Writer, Editor, Motion Designer

GOAL
As Magoosh expanded to the high school test prep space, the Marketing team explored new platforms including the video streaming platform, Twitch. Here, the goal was to create an appropriate video ad.

PROCESS
Twitch’s user base is primarily gamers and I wanted the ad to feel tailored to that audience without trying too hard to fit in, so I drew inspiration from old-school video games. I also used vintage footage to create a "middle of the night television" feel.

I scripted the ad to speak more irreverently and truthfully to the high school standardized test experience. 

This project required a quick turnaround, and so I designed the video to use stock video clips and compositing rather than require new footage be created.